SONY UNVEILS NEW HDV CAMCORDER FOR PROFESSIONAL VIDEOGRAPHERS

SONY UNVEILS NEW HDV CAMCORDER FOR PROFESSIONAL VIDEOGRAPHERS: "SONY UNVEILS NEW HDV CAMCORDER FOR PROFESSIONAL VIDEOGRAPHERS
New Model Features First Professional HD Application of Sony's CMOS-based Enhanced Imaging Processor Technology
PARK RIDGE, N.J., May 17, 2005 - Sony is expanding its lineup of HDV� products for professionals with the new HVR-A1U model, based on a 1/3-inch, 3-megapixel Complementary Metal Oxide Semiconductor (CMOS) imager.
Sony has improved upon the key attributes of traditional CMOS sensors with proprietary technology, and this innovative CMOS device is also accompanied by Sony's Enhanced Imaging Processor (EIP).
The EIP enables the high-speed processing required for capturing high-definition video images, and allows an HDV camcorder to record and playback high-quality still images. The first professional high-definition application of this enhanced imaging technology is in the HVR-A1U model. EIP technology is also at the core of a new consumer product counterpart, the Sony HDR-HC1 Handycam.
'The combination of a 3-megapixel CMOS sensor with our Enhanced Imaging Processor enables a camcorder to capture and process high-definition video and still images with unprecedented levels of gradation and detailed image reproduction,' said Bob Ott, vice president of professional video and audio products for Sony Electronics' Broadcast and Production Systems Division. 'Building on our long history of imager and camera development, we're now offering our customers yet another option to choose from among the many diverse HD acquisition tools in the Sony product family.'