Yellow is Number One

Yellow is Number One: "Yellow is Number One
by Tim Manners
Breaking the color code
'Yellow wakes me up in the morning. Yellow gets me on the bike every day. Yellow has taught me the true meaning of sacrifice. Yellow makes me suffer. Yellow is the reason I am here.' -- Lance Armstrong
Much of the world may not know exactly why 'yellow' does all that for Lance Armstrong (it's the color of the Tour de France winner's jersey), but just about everyone is aware that he has parlayed it into marketing juggernaut. Originally, Nike manufactured a grand total of 5 million LiveStrong wristbands, but Lance thought they had made a mistake. 'I figured we'd be shooting them at each other for years,' he told USA Today."