SONY UNVEILS MARKET-READY SXRD 4K RESOLUTION PROJECTOR FOR NEW ERA OF DIGITAL CINEMA

SONY UNVEILS MARKET-READY SXRD 4K RESOLUTION PROJECTOR FOR NEW ERA OF DIGITAL CINEMA: "SONY UNVEILS MARKET-READY SXRD 4K RESOLUTION PROJECTOR FOR NEW ERA OF DIGITAL CINEMA
Industry Screenings Debut Product Now Available and Shipping to Customers
PARK RIDGE, N.J., Oct. 24, 2005 - Sony is heading into the ShowEast convention in Orlando following a successful unveiling of the market-ready version of its digital cinema SXRD� (Silicon X-tal Reflective Display) 4K projector.
Ushering in a new era in theatrical exhibition, the professional front projector (model SRX-R110) started shipping earlier this month, and Sony intends to begin producing 100 units per month by December.
During a day of movie industry screenings last week in Hollywood, Sony showed a variety of 2K and 4K footage, highlighting the unique capabilities of the projector. Content screened included 'Mystic India,' 'Star Wars Episode III: Revenge of the Sith,' 'The Sound of Music' and material from the DCI and ASC Standard Emulation Material (StEM). The footage was presented in both 4K and 2K resolution, as well as in side-by-side comparisons with a 2K DLP projector. "