Mercadotecnia, Publicidad, Videos y Contenidos con Inteligencia y Servicio
27 mar 2014
Aprende Final Cut Pro X en 30 minutos (o menos)
6 sept 2013
23 ago 2010
Reglas de Comportamiento, Parte 1: Fotografia Candida
- No huya. Quédese donde esta. Si la persona se acerca a usted, adopte una expresión placentera. Esto no significa sonreír, pero evite por todos los medios adoptar un semblante grave que le diga al mundo "Hice algo malo, y ahora seré castigado por eso". Para cualquier caso practico, usted es un artista, y el mundo iluminado su lienzo.
- "¿Porque me esta tomando fotos?" "¿Para que son las fotografías?" "¿Quien es usted?". Son preguntas a las que se vera expuesto si la persona decide interrogarlo. En caso de tener una cámara digital, usted tomara su cámara, la pondrá en Modo de Visión de Imágenes, y mostrara las fotografías al sujeto, a medida que muestra anteriores fotografías. Hágale ver que usted disfruta de capturar imágenes de diversas cosas, no solo de el/ella, y que las imágenes no formaran parte de un catalogo de "Personas por Secuestrar", ni pasaran a formar parte de un culto dedicado a el/ella. Si usted trabaja con análogo, tendrá que convencer al sujeto de igual forma, pero sin el apoyo de las imágenes adicionales.
- Llegue a un acuerdo. Gane su confianza. La finalidad es, evitar tener que borrar la foto, o eliminar el rollo.
- Pida una disculpa por el inconveniente (no por tomar la fotografía), y retírese del lugar.
7 jul 2009
White Background Photography

1)Is the image a whirlwind of ideas and words-turned-image?
- No, it's a normal picture
- Yes. The girl with fishnets on her arms and a flowery dress over a black dress, whose sight is directed at a point in the higher right corner of the screen... What the...? How did I get all those details???
19 mar 2009
Photography: What to take on a trip?
- A spare camera. Semi-Pro and Pro cameras are sturdy equipment. But that doesn't mean they're indestructible. If, by any chance, your camera were to, let's say, break down, you should always take a spare.
- Lenses. We all love our lenses. We take care of them, put them in hard cases to keep them nice and protected, brush the dust off, use relatively-cheap filters to protect them. It's expected that parting ways with them is a hard step. But a necessary one.
You should always take a wide-angle, for shots of Churches, Mountains, Big Fat Tourists, etc.
A portrait lens is always a requirement. Trips are always filled with chances to take people sleeping in the subway, a guy with a beard that may have it's own fauna, or even your loyal companion. Make sure it's nice and long (75 to 135mm, ideally) and with both a big aperture (2.8 and bigger) and also a small one (16 and lower). And a telephoto lens, for nice closeups of birds, drifting gondolas, and people, perhaps some mountain views. - Miscellaneous: polarizing filters, lens brush, air syringe, lens tissue, your cameras instruction booklet, spare caps, hard cases.
18 mar 2009
When Should I Use A Tripod?
Question: When Should I Use A Tripod?
Answer: WHENEVER POSSIBLE. There. Said it. From this moment on, no matter what, you must remember to use a tripod on nearly every possible situation.
The tripod is indispensable to any photographer (pro or amateur) who respects itself. People who don't use tripods often use the following excuses to justify themselves:
1- They are Heavy/Bulky/Unpractical.
2- They are expensive
3- I don't need them
If you've used any of the above, you are horribly wrong. Here are counterpoints for those excuses:
1-Pro tripods ARE sometimes bulky, and heavy, but this has a basic reason: The more bulky a tripod is, the lose movement it'll have. Weight creates stability. Few things can move a bulky tripod. But that's only on Pro tripods. Amateur (or perhaps "Semi-Pro") tripods can be quite the light equipment, some of them being just 1 pound. And then of course, there's mini-pods, like the Gorillapod, a magnificent piece of equipment that, literally, can wrap its legs around any surface. Minipods are not Pro-Equipment, but for soccer-parent photography, it's a really good product.
Mind you, tripods are not, and shall never be, unpractical. The results achieved when using a tripod will prove this to you
2- It's true: good tripods are expensive. But good tripods, when used properly and taken care of, last forever. If you buy a good tripod today, you will be able to use it 20 years from now.
Good tripods are like good pictures: 20 years from now, you'll be glad to have them with you.
3- "Why use a tripod, when I can squeeze my body pretty tight, and obtain the maximum stability?" "I don't need a tripod, I've ISO 3200"
It doesn't matter! Even if you have ISO 3200, or if you normally shoot at 1/500 of a second, the tripod shall give you sharp images, almost 100% guaranteed. Of course, tripods are not magical. You need to make sure all screws are tightened up. But the next time you say "I don't feel like taking out my tripod", take it out. Then take 2 pictures, one with the tripod, one handheld. Then, check the pictures on your computer. Close up on a point, any point, and you'll see why cool people use tripods.
Of course, there's the tripod's cousin, the Monopod/Unipod. A Monopod may weigh only about a pound, occupies about a tenth of the space of the tripod, and provides good stabilization. And they make for amazing walking sticks. But consider it as an alternative, for use on hiking trips, and crowded stadiums. A Monopod lacks the stabilization of a good tripod, and althought it will make for good, sharp pictures, tripods are still tripods.
27 may 2008
Lesson 3.2: The Timeline
Final Cut Pro
24 may 2008
Lesson 3: Editing 101
This one is a strange lesson, because I can't really tell how you should edit your videos. I can only pass on some old editing wisdoms, and say what buttons do what things. But editing works two ways:
- You follow your instinct
- You obey the producer's orders
It is also an extensive lesson we'll have to divide into 4 parts. Today we'll concentrate on basic editing. So, let's get started...
First of all, ancient editing wisdoms:
- Long clips are boooooooriiiiing! Keep it short, 10 seconds per clip, at it's most...
- Do not overuse effects. It looks cheesy, and it can force your computer into a crash, unless you render
- Transitions ARE an effect
- Sound is important. Try to use sound transitions whenever sound levels jump a lot between clips
- Don't listen to music while editing... Trust me...
- Save your project, for God's sake, Save every 5 minutes!!! You can't trust on the autosave feature too much...
- Don't edit more time than you can spend having fun. You'll get bored, and eventually, you will do neither. Try to balance it..
Now, off to the EditCave (cheesy 70´s superhero music):
If you've payed attention, you now know each of the windows in FCP (Browser, Canvas, Viewer, Timeline). You also know how to upload footage (Log and Capture). So now, all you've got to do is, move your mouse button over to the Browser. That's it. Double-click the desired clip to make it appear on the Viewer. Now that "Kat's_Birthday_Party_001.1" is on the viewer, proceed to select an in and an out point. (Remember Lesson 1's shortcuts? I= set in-point, O = set out-point) Now, once you've set the in-point at the moment Kat's face is shoved deep into the cake by good old Tommy Benson, and the out point when Kat throws cake at Tommy's face, click and drag the Viewer's screen. You can either drag it to the Timeline, and drop it there, or to the Canvas, were a small multicolored menu will appear, displaying different options: Insert, Superimpose, etc. Choose the one you prefer. If your clip appeared exactly as you wanted on the Timeline, congratulations, you've succesfully edited a clip!!!
Now, that's adrenaline, ain't it?
Keep tuned for part 2 of lesson 3!
Final Cut Pro
16 may 2008
A Brief History of Final Cut Pro

Video and Television postproduction editing in Mexico