via studiodaily.com
Targeting Filmmakers
Sony didn't say how much the dual-link software upgrade would cost, but the company is clearly pricing the camera aggressively to go after the same independent-filmmaking market that has been courted by Red Digital Cinema, not to mention the high-end Canon DSLRs that are all the rage among filmmakers seeking shallow depth-of-field effects. The full 35mm sensor will give filmmakers cinema-style control over their field of focus.
Out of the box, the F3 will support 10-bit 4:2:2 1080 50p and 59.94p over HD-SDI. But with the optional firmware upgrade, due within a year, the F3 will also support full RGB 1080 23.98p, 25p and 29.97PsF recording with Sony's proprietary S-Log gamma. (Hyper Gamma will be available in this mode as well.)
Asked at a press briefing exactly what audience the F3 is targeted at, Sony's Tatsuro Kurachi, group marketing manager for broadcast and professional AV, responded, "We want every SRW-9000 renter to own this camera," referring to Sony's one-piece HDCAM-SR camcorder. Sony's Peter Crithary, marketing manager for production, immediately clarified, "If you have a first-unit F35 or SRW-9000, this would be a perfect second camera."
via studiodaily.com
More Links http://aztecas.blogspot.com/2010/11/la-mas-nueva-sony-pmw-f3.html
http://www.sony.co.uk/biz/product/xdcamcamcorders/pmw-f3k/overview
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