Interesting article based on scientific research on persuasio & communication strategies to help a brand recover from a crisis and restore trust and brand image with customers.
Original Research
Gita V. Johar is Meyer Feldberg Professor of Business at Columbia University’s Graduate School of Business. Matthias M. Birk is a consultant in a leading strategy consulting firm. Sabine A. Einwiller is a professor of corporate communication at Johannes Gutenberg University Mainz in Germany.
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