Latinos In The Industry: "How Distributors Evaluate Films: NALIP How-To-Lesson #1
Filmmakers are often dismayed when they witness how motion pictures are bought and sold at a market such as AFM or Cannes. Films are often treated like a commodity. The atmosphere is more akin to a fish market than art gallery. Most buyers are bottom-line oriented and spend little time contemplating the artistic merits of a picture. Needing to license a lot of product quickly, they rush from one screening to another like contestants on �Supermarket Sweep.� They may acquire films on the basis of trailers, posters and cast without viewing the entire movie. Or they may hit the fast forward button and quickly scan scenes that the filmmaker labored over. They may even buy in bulk, purchasing packages of ten or more films. "