PMW-EX3 SONY EXPANDS CAPABILITIES OF XDCAM EX TECHNOLOGY

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SONY EXPANDS CAPABILITIES OF XDCAM EX TECHNOLOGY
New camcorder, deck, professional hard-disk unit and
functionality upgrades deliver greater production capabilities
May 14, 2008, Toronto, Ontario – Sony of Canada Ltd., Canada’s leading electronic and
computer products solutions provider for consumers and business, announced the expanding
family of Sony’s XDCAM EX™ video production technology now includes new models that
increase the benefits of a solid-state workflow. These include the PMW-EX3 camcorder, the
PMW-EX30 deck, and the PHU-60K professional hard-disk unit.
Sony is also unveiling a prototype 32GB version of the SxS PRO™ solid-state memory card.
“These new products significantly upgrade solid-state production, while continuing the series’
heritage of ExpressCard technology – the new standard of PC card interface,” said Brian Young,
Marketing Manager, Acquisition Systems, Broadcast Communication Solutions Group, Sony of
Canada Ltd. “Now, users have access to an enhanced workflow and greater functionality, plus all
the benefits of the original XDCAM EX camcorder, including superb full HD 1920 by 1080
image quality without spatial offsetting.”
The PMW-EX3 camcorder features similar functionality to the PMW-EX1, but it allows users to
make lens choices depending on the nature of their project, through its interchangeable lens
system.
The PMW-EX3 camcorder features gen-lock and timecode in/out for multi-camera operation.
For use in a studio configuration, model RM-B150/B750 remote controllers will adjust basic
camera parameters such as gain, iris, white balance, pedestal, and gamma through the 8-pin
remote connector on the PMW-EX3 camcorder.
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The PMW-EX30 model is Sony’s first solid-state memory recorder/player. The 1080i/720P
switchable unit has an HDMI digital connection for use with an external monitor. It has HD-SDI
in/out, making it ideal for recording live HD content, as well as dubbing to other formats. The
deck can also be used as an SxS PRO card reader/writer, and for feeding content to existing HD
and/or SD non-linear editing systems.
Specifically designed for use with XDCAM EX camcorders, the PHU-60K hard-disk unit is a
1.8-inch, 60 GB external storage unit with a USB 2.0 interface. Users can achieve approximate
recording times of 200 minutes in 35Mbps HQ (high-quality) mode and 260 minutes in 25Mbps
SP (standard play) mode.
When attached to a camcorder, the hard-disk unit functions just like an SxS PRO card, with
thumbnail views available on the LCD panel of the PMW-EX1 or PMW-EX3 camcorders or
PMW-EX30 deck.
Sony’s unique CyberCapture™ technology allows clips to be recorded at a stable transfer speed,
leading to fewer frame drops under challenging conditions such as extreme temperatures or
vibrations and shock.
A new “dumping” system is used to protect the HDD from a 1.5m drop, and buffer memory is
used to allow recording immediately after powering on. Also, a salvage function enables
restoration of content damaged by battery/cable disconnection or accidental powering down
during recording.
A 3-D G sensor and the buffer memory allow for stable recording. When the G sensor detects
that the unit is being dropped, the head of the HDD is immediately parked to protect the HDD.
The content is temporarily stored in the buffer memory and then restored in the HDD when it is
operating again. Approximately 12 hours of continuous operation are possible on a small size
BP-U30 battery.
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32GB SxS PRO Memory Card
Sony plans to introduce a 32GB SxS PRO memory card later this year. One 32GB SxS PRO
memory card will record 100 minutes of full HD 1920 by 1080 video at 35Mbps, and 140
minutes of 1440 by1080 video at 25Mbps. Pricing will be announced at a later date.
Clip Browser Version 2.0
The Clip Browser software that ships with each XDCAM EX camcorder at no additional charge
is expected to be upgraded to version 2.0 this summer. Enhancements will include the capability
to use XDCAM EX content within a DV editing workflow.
Optional plug-in software separately under development for Clip Browser 2.0 will export
XDCAM EX files on SxS memory cards to Professional Media discs, allowing XDCAM HD
optical disc products to seamlessly interoperate with content shot by the XDCAM EX
camcorder.
Other optional plug-in software under development for Clip Browser 2.0 will enable XDCAM
EX files to be viewed on a range of portable consumer devices or to be uploaded to video sharing
web sites.
Non-linear editors can deliver higher-quality footage and accelerate the post production process
by editing XDCAM EX files natively. Major NLE vendors have solutions that support a true filebased
workflow with XDCAM EX files without the need for transcoding. Adobe is announcing
native support for XDCAM EX through its Adobe Premiere® Pro CS3 video editing and
production software. Also, this summer, Avid’s non-linear editing systems are expected to fully
support 35Mbps HQ (high quality) mode at 1920x1080/60i and 1280x720/60p.
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The new XDCAM EX products are expected to be available in the third quarter of 2008. Pricing
is as follows:
• PMW-EX3 – suggested list price less than $13,000
• PMW-EX30 – suggested list price less than $6,000
• PHU-60K – suggested list price of approximately $1,200

For further information, please visit us at www.sonybiz.ca, or the Sony Canada newsroom at
www.sonybiz.ca/newsroom, or contact:
Cherie Gibson Mike Martin / Anita Wong
Marketing Communications Manager Strategic/Ampersand
BCS Group (416) 961-5595
Sony of Canada Ltd. mike@stratamp.com
(416) 495-2982 anita@stratamp.com
cherie_gibson@sony.ca