Creative Cow - Read Post - COW: News & Press Releases: "Apple today introduced Aperture, the first all-in-one post production tool that provides everything photographers need after the shoot.
Aperture offers an advanced and incredibly fast RAW workflow that makes working with a camera's RAW images as easy as JPEG. Built from the ground up for pros, Aperture features powerful compare and select tools, nondestructive image processing, color managed printing and custom web and book publishing.
'Aperture is to professional photography what Final Cut Pro is to filmmaking,' said Rob Schoeben, Apple's vice president of Applications Marketing. 'Finally, an innovative post production tool that revolutionizes the pro photo workflow from compare and select to retouching to output.'
'Until now, RAW files have taken so long to work with,' said Heinz Kluetmeier, renowned sports photographer whose credits include over 100 Sports Illustrated covers. 'What amazed me about Aperture is that you can work directly with RAW files, you can loupe and stack them and it's almost instantaneous -- I suspect that I'm going to stop shooting JPEGs. Aperture just blew me away.'"