25 jul. 2009

Case Study: The Barack Obama Strategy

The is the extended case study of the Barack Obama campaign.

This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.

The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.

All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.

If you are inspired by this story, you will probably also like their blog: http://www.ViralBlog.com

All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!