This blog provides media links, posts on media marketing & advertising strategies in the 21 century.
Este blog ofrece enlaces y publicaciones multimedia sobre estrategias de publicidad marketing de medios y estrategias de publicidad en el siglo 21
The New Creative Imperative by Alan Schulman, Wednesday, July 29, 2009
It has been said that "media is the new creative." To clarify, the idea is that in this age of hyper-audience fragmentation, the "who" you're speaking to is now as important as the "what" that's being said.
Alan Schulman is Chairman and Chief Creative Officer of U. DIG > The Digital Innovations Group. He is a member of the Creative Versioning Professionals and his creative agency develops new ad units for new and emerging media platforms. Contact him here.