29 jul. 2009

Video Insider: The New Creative Imperative

The New Creative Imperative
by Alan Schulman , Wednesday, July 29, 2009

It has been said that "media is the new creative." To clarify, the idea is that in this age of hyper-audience fragmentation, the "who" you're speaking to is now as important as the "what" that's being said.

Alan Schulman is Chairman and Chief Creative Officer of U. DIG > The Digital Innovations Group. He is a member of the Creative Versioning Professionals and his creative agency develops new ad units for new and emerging media platforms. Contact him here.

Video Insider for Wednesday, July 29, 2009:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110731


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