Keep Their Eyes on the Prize

Keep Their Eyes on the Prize
by Sandra J. Blum
Guide your audience's gaze carefully for maximum marketing performance.

Eyetracking follows eye movements as a viewer looks at some type of stimulus. Search eyetracking online and you'll find that it's been applied in cognitive science, psychology, advertising, medical research, and human-computer interaction (HCI).

For designers and marketers, eyetracking studies provide fascinating information on what people see, fixate on ... or ignore.

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